Wedding Invitation Trends 2024

Dec 15, 2023

Wedding trends should be helpful tips to inspire more unique ideas. They shouldn’t be guidelines or boundaries that hold you back from creating what you want. The style, color palette, and theme you choose for your wedding are a reflection of you and your partner’s personalities, and the invitations are an extension of that. I always encourage my clients to lean on those design foundations when making decisions on whether to apply certain trends. If you are having a classically formal wedding with white and ivory flowers everywhere, you don’t want an invitation suite with tons of vibrant colored card stocks and envelopes. And even though online RSVPs have become more popular, if you love getting snail mail as much as I do, go ahead and create those traditional mail back RSVPs!

Your wedding paper goods do not have to look like everything you see on social media, and any trends that are supposedly “out” can always be modernized for 2023. So, take them or leave them, either way I really hope the five trends listed below will get you excited to design wedding invitations that make you and your partner happy!

1. Colored Card Stocks

I put this trend at the top of the list because it is my favorite. Pops of color show up at weddings in flowers, bridesmaid gowns, and weddings cakes, so let’s include them in your wedding invitation suite too! Ombre wedding invitation suites are especially fun to explore if you are so bold. Otherwise, go with a white or ivory stock for the main invite card and try a more subtle color for those secondary rsvp and details cards. Dark blues or black card stocks can also be wonderfully moody and elegant when combined with a white ink printed on them

Photo by Kimberly Mitiska Photography

2. Online RSVPs

Yes, more and more couples are opting to collect their RSVPs online. It can be a no-brainer to bypass the lost mail worries, weddings are stressful enough. This should certainly be the way to go if you are mailing your invitations late—giving your guests little time to respond. Plus, maybe your venue requires a final headcount early. Most wedding website hosts will offer RSVP collection, and it is very easy to set up. This is also very convenient when meal selections need to be tallied for your caterer. The site will provide a spreadsheet with guest names and their meal selections for you to pass on to vendors. I love the organization it provides when clients hire me to design day-of items like escort cards, seating charts, and/or place cards!

3. Invitation Suite Wraps

There are a lot of lovely embellishments to add to your wedding invitation suite like envelope liners and wax seals, but the item my clients have been asking for the most recently is an embellishment that will ensure all of the separate cards are held together. Wraps are basically an evolution of the belly band. I like them because they are a larger element within the wedding invitation suite for us to design. Use the wrap to incorporate that pop of color, pattern, custom graphic, etc. that you may not want on your invitation card itself.

4. Custom Wedding Logos

While you are customizing your whole suite design, ask your invitation designer about creating a logo for your wedding. A lot of times this will be a graphic that uses your monogram or duogram. One of my clients mentioned they already had a logo graphic designed by a friend. We decided to add their names to it, matching the font from the wedding invitation. They had the final logo printed on the back flaps of their envelopes and their reception napkins. This is a fabulous way to brand your event and it can be used anywhere!

Left Photo by Sarah Porter Photography

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5. Typography Only Invitation Cards

Clean, simple and modern are adjectives I hear a lot when I ask clients about their invitation card design layout. Bold fonts can create a mood of their own, but make sure they are readable for your guests. If you are still wanting to incorporate graphic elements like venue sketches or watercolor paintings, those can always be incorporated on the secondary cards. Embrace the white space in your design! Please don’t feel the need to fill every card corner to corner with stuff. A simple invitation card with a unique font combination is always in style.